Wednesday, March 25, 2015

Jay-Z Prepares TIDAL To Battle Spotify & Win

 
Just a few weeks after announcing a deal to purchase Aspiro, Jay Z has revealed a streaming service of his own with TIDAL.

Looking to fight for the crown alongside giants such as Spotify, and the relaunch of Beats Music, TIDAL is supposed to change the game with great audio quality, faster speeds, and 25 million tracks in its library. If that isn't enough it will also have about 75,000 music videos to go along with it, AND exclusive editorial content from music journalists.

Sounds interesting. It's launching a free preview which you can experience here.
 
The high fidelity music and video streaming service TIDAL, which Jay Z purchased via his S. Carter Enterprises company following a $56.2 million bid on Jan. 30 (the offer was accepted on March 10), has fully integrated Norwegian music platform WiMP.

The two entities will live under one name (TIDAL), the company announced on March 23. The premium service offers superior audio quality -- streaming at more than four times the bit rate of competitive services -- and a library of 25 million tracks.

New Streaming Service Tidal Joins the Hi-Def Trend 

In addition, some 75,000 music videos will be accessible via dedicated apps available for iOS and Android phones and tablets and a web player. TIDAL also boasts curated editorial content "by experienced music journalists and industry experts."

WiMP was launched in 2011, ostensibly as a competitor to Spotify, though the company hasn't been able to keep pace with Daniel Ek's now-ubiquitous service. Corporate parent Aspiro, a Swedish company, via its last financial filing, lists WiMP as having 512,000 paying subscribers.

According to a release announcing the newly unified entity, partnership and integration agreements are already in place with over 30 audio brands, including Sonos and Anthem.

Thanks To Billboard.com

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